CRM for SEBI Registered Investment AdvisersFinuro is a CRM built for SEBI-registered investment advisers (RIAs). Onboard clients online with KYC and an e-signed agreement, profile their risk before you advise, manage model portfolios and paid consultations, bill advisory fees with GST invoices, and keep every record SEBI expects on the client file.  CRM FOR RIAs What does Finuro's CRM do for investment advisers?The client lifecycle of a SEBI-registered investment adviser, from first enquiry to annual audit. Leads to clientsImport leads, segment them and follow up by email, WhatsApp and Telegram from one inbox. Onboarding and agreementsKYC through the KRA and the client agreement e-signed with Aadhaar or an email OTP. Risk profilingYour own risk questionnaire, with each client's profile and date on their record. Advice and feesModel portfolios, paid consultations and advisory fee plans with GST invoices. WHY IT MATTERS Why do investment advisers need a SEBI-specific CRM?A generic CRM tracks deals; an RIA also has to prove suitability, consent and fees. Suitability on recordRisk profiles sit next to the advice and portfolios you give each client. Agreements before adviceOnboarding puts the agreement and risk assessment before payment. Fees you can showEvery fee payment has an invoice in the same system as the client. Audit-ready by defaultRecords and the audit trail are built in, not added later. From enquiry to client in FinuroStep 1 Capture the leadImport enquiries or capture them from your portal. Step 2 OnboardKYC, agreement e-sign and risk profiling in one online flow. Step 3 AdviseRecommend model portfolios or hold paid consultations. Step 4 Bill and recordCollect fees, issue GST invoices and keep the records. Last updated: 21 October 2026 Who is this CRM for?SEBI-registered investment advisers, from individual RIAs to non-individual advisory firms, who give personalised advice for a fee. If your client files live across spreadsheets, email and WhatsApp, and every audit means collecting agreements and risk profiles by hand, Finuro puts the whole client lifecycle in one system. What SEBI expects from investment advisersThe SEBI (Investment Advisers) Regulations require an agreement with each client, risk profiling and a suitability assessment before advice, fee arrangements within SEBI's rules, separation of advisory and distribution activities, an annual compliance audit and records kept for at least five years. SEBI updates these rules through amendments and circulars, so always check the current text. A CRM for RIAs should make each of these easy to do and easy to prove. How Finuro supports each part of an RIA's workLeads and follow-upImport enquiries from a spreadsheet with a preview of each row, group them into segments and follow up by email, WhatsApp and Telegram from one inbox, with message templates that use each lead's details. Onboarding and the advisory agreementEach product has its own onboarding sequence: KYC through CVL or NDML KRA, the agreement e-signed with Aadhaar or an email OTP, risk assessment and payment, in the order you choose. Risk profiling and suitabilityWrite your own risk questions and profiles. Each client's answers and profile are stored with the date, next to the portfolios and consultations you provide. Model portfoliosPublish portfolios with target weights, schedule rebalances that clients approve, and let clients place orders through Zerodha, Angel One or Dhan. ConsultationsOffer paid one-to-one sessions by Google Meet, phone or in person, with your own availability and booking rules. Fees and invoicesCollect advisory fees through Razorpay, Cashfree or HDFC, with GST invoices on every payment and a ledger of all transactions. Records and audit trailAgreements, consent, risk profiles, communication and invoices stay on the client record, and the audit trail shows who changed what. Finuro compared with a general CRM for an RIACommon use casesAn individual RIARun onboarding, risk profiling, consultations and fee billing without a separate tool for each. An advisory firm with a teamGive advisers, support and compliance staff their own roles, with every action in the audit trail. Preparing for the annual auditExport client agreements, risk profiles and fee records for the period under review. Related Finuro features
Frequently asked questionsCommon questions about crm in Finuro. Built for SEBI RAs and IAs Run your advisory practice from one CRMOnboarding, risk profiling, advice, fees and records for SEBI-registered investment advisers. |
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